Sourcing New Vendors

Dear FMNS,

Our customer base is hungry for more fresh produce than our current vendors can provide. How do we find more farmers willing to sell at our market?

Sincerely,

Market Manager

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Dear Market Manager,

One of the most common challenges facing farmers’ markets is sourcing primary producer (farmer) vendors. Having just returned from the ACORN conference, I can confidently say that most new farmers’ are starting organic farms and part of my role is making sure that they consider selling at farmers’ markets, as well as through CSAs (box delivery programs) and direct to stores and restaurants.

If you are looking for new farmers for your market, consider contacting ACORN and asking if they know of any new farms in your area.

Also, take a look at our NEW resource on recruiting, welcoming and orienting new vendors!