MARKET FRESHA Farmers' Markets of Nova Scotia Blog
Marketing & Communications Coordinator, Term Position (Parental Leave)
September 3rd, 2018 – February 28th, 2019, with intent to extend to August 31st, 2019
Farmers’ Markets of Nova Scotia Cooperative is seeking a skilled individual for the term position of Marketing & Communications Coordinator. We are looking for an individual who is talented in marketing strategy and social media management as well as content creation and copy writing. The individual must hold strong organizational skills, be self-motivated and have a passion for farmers’ market and the buy local movement. The position will begin as a six-month term, with intent to extend to August 31st, 2019. This position is made possible through an employment grant program and, as such, is subject to specific eligibility criteria as outlined below.
The Farmers’ Markets of Nova Scotia Cooperative (FMNS) aims to build the capacity of farmers’ markets and their member businesses through professional development, innovation, research, province wide marketing, and advocacy.
Since 2004, FMNS has been working on behalf of farmers’ markets and their vendors, producers and artisans. Created by markets for markets, we serve the needs of our member markets and their vendors while also acting to inform, inspire, and advocate for the farmers’ markets movement to the Nova Scotian public.
The primary responsibilities of this position are:
- Marketing Strategy
- Social Media Management
– on-going management of Facebook, Twitter, Instagram and Pinterest accounts including content creation and content curation
- Communications & E-Newsletter
– management of Farmers’ Market Sector E-Newsletter from monthly writing to audience segmenting and building, sale of resources, etc
- Copy Writing
– marketing content such as member recruitment brochures, website text, etc.
– social media and print media printing
- Media Relations & Communication
– liaison between vendor businesses and local media to facilitate “good news coverage”
- Management of Friends Of Sponsorship Program
– onboarding local business sponsors
– engaging local business sponsors in our public-facing marketing
- Website Management
The Marketing & Communications Coordinator will report to, and work closely with, the Executive Director. The Marketing & Communications Coordinator will also collaborate with and support contractors hired to complete related projects as well as partners/sponsors.
QUALITIES, SKILLS & EXPERIENCE REQUIRED
The qualities, skills and experience required for this position are:
- social media strategy and management
- copywriting and content creation across a range of media (eNewsletter, social media, press release);
- basic website/Wordpress familiarity and skills;
- media experience and/or contacts are an asset;
- self-motivated, able to work independently;
- experience in working collaboratively as a small team and/or in the non-profit sector;
- an interest in local production and the buy local movement.
Photography and videography, including video editing, are an asset.
SKILLS & EXPERIENCE TO BE GAINED
The skills and experience to be gained in this position are:
- a deepening of marketing skills and experience including strategy, social media management, copywriting, videography and photography, and media relations;
- project management;
- e-newsletter strategy, writing and management;
- non-profit sector and membership/cooperative mandate.
TERMS OF CONTRACT
This position is made possible through an employment initiative. As such, to be eligible for this position, you must be
- a Canadian post-secondary graduate, and
- 30 years or younger as of September 3rd, 2018, and
- Must not have participated in any other Youth Employment Strategy programs (ie. Career Focus), and
- a Canadian citizen or permanent resident.
Location: Our Executive Director works from a home office in rural Pictou County and while proximity to the Executive Director is an asset, it is not required. This hired individual will work remotely from their own home office or other workspace available to them in their community. An online coworking system will be used to maintain regular communication between the Executive Director and Market & Communications Coordinator.
Start Date: Monday, September 3rd, 2018. This position is a six-month term ending February 28th 2019, with intent to renew at that time for an additional six months.
Hours: 20hr/wk. Occasional weekend hours will be required (i.e. farmers’ market visits).
Travel: Expect to travel within the province occasionally. Overnight travel will be rare. Access to a vehicle will be required with mileage reimbursed at $.40/km.
TO APPLY Please email a cover letter and resume, including 2 references, to Keltie Butler at FMNS@farmersmarketsnovascotia.ca. Please submit your application in the form of a single pdf document with all required elements included and in the following order: cover letter, resume, references. Supporting documents to illustrate technical skills and/or experience in relevant areas such as photography, videography, graphic design, social media, etc. are required.
DUE DATE: Applications will be reviewed as submitted. Applications will be accepted until July 22nd, 2018 (midnight).
Thank you to all applicants for their time and interest. Short-listed applicants will be contacted, with interviews scheduled for late July.
Farmers’ Markets of Nova Scotia (FMNS) is committed to employment equity and encourages applications from traditionally underrepresented groups such as women, visible minorities, First Nations, and persons with disabilities. Diversity is a value of FMNS and, moreover, diversity in the farmers’ market community is a strength that must be cultivated.
April 19th, 2018
Honourable Minister Colwell,
The average age of a Canadian farm operator in 2016 was 55, an increase over the recorded average in 2011, which was itself an increase over the recorded average in 2006. Our province is not immune to this national trend with the average Nova Scotian farm operator aged 55.4 (2011). With our farming population aging, and fewer young people choosing a career in agriculture, supporting and investing in new entrants is more important than ever.
The programs announced Monday, April 16th by the Nova Scotia Department of Agriculture (NSDA), under the Canadian Agricultural Partnership, exclude farms earning under $30,000 in gross sales. We have heard, informally, that a separate program for farms earning under $30,000 is to be created and offered come fall 2018 – some six months later than the program designed to serve larger farms and established farms.
As a former Deputy Minister of Business once said to our Executive Director, “Clearwater Seafoods started with two men selling fish off the back of a truck.” Every business starts somewhere and, more often than not, a business starts small. Thanks to our Farmers’ Market Sector, new entrants have a viable marketplace for launching and incubating their farm business, whether they are a primary producer or a value-add agricultural business.
We share your vision for financially successful farm businesses. We are however very concerned that new entrant producers have been overlooked to the detriment of our agricultural sector and our provincial economy.
Minister Colwell, we request a seat at your table to assist in shaping programs which will serve our shared mandate to foster a strong agricultural sector in our province – an agricultural sector which is sustainable, diverse, accessible to new entrants and an economic driver for our province.
We wanted to share with you one of many pertinent stories of new entrant success – that of Bramble Hill Farm in Pictou County and owner/operator Cathy Monroe.
In 2017, thanks to an incentive of NSDA’s Homegrown Success Program, along with a loan from FarmWorks Investment Cooperative, a successful crowd funding campaign and personal savings, Bramble Hill Farm put up a heated greenhouse to significantly extend their season and their production. They now sell fresh greens year round at two farmers’ markets and are weekly suppliers to three retailers around the province.
Bramble Hill Farm owner and operator Cathy Monroe has seen exponential growth in her business since accessing this funding from NSDA. “My business has experienced a 140% sales growth in the first quarter of 2018, in comparison with the 1st quarter of 2017. This large growth has meant we are currently advertising for hired help, and looking to further develop our wholesale business.”
The story of Bramble Hill raises a second key concern of ours – the complete lack of season extension incentives included in NSDA’s programs. Given our short growing season and increasingly unpredictable weather, access to funding for season extension is an essential component of growing our provincial agriculture industry, increasing market share and replacing imports with Nova Scotia grown.
Minister Colwell, we are ready to participate in a conversation with you and with NSDA’s experienced senior Programs staff.
Sincerely, Keltie Butler
Farmers’ Markets of Nova Scotia Cooperative
Find us online at www.farmersmarketsnovascotia.ca
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The Board of Directors of Farmers’ Markets of Nova Scotia is a committed team of people who energize and support the vision, mission and development of the organization within the province and beyond.
At our Annual General Meeting, in Truro, on Monday April 30th, an election of four board members will take place.
Do you, or do you know someone who possesses experience and expertise that would benefit our organization and sector, including:
– Accounting and experience as a Board Treasurer (see Volunteer Job Description below)
– Board Governance Experience and/or Coop Procedure
– Strategic Thinking and/or Policy
– Fundraising and Financial Development
– Networking, Public Relations and/or Government Relations.
And who is:
- Engaged, passionate and committed to fostering healthy local communities, economies and people; and
- Cares about local production and the farmers’ market movement.
If you, or someone you know, fits this criteria, please give Keltie a call at our office or send an email to connect. Interested and qualified candidates will be put forward at the Annual General Meeting of Farmers’ Markets of Nova Scotia on April 30th in Truro.
Please note that, according to our by-laws and policy document, all Board members need not be from within our membership. We welcome nominees from outside of farmers’ market management and vendorship. A passion for this work is required whether that be the farmers’ market sector/movement, community development, entrepreneurship, rural life, agriculture, or the local food movement.
Volunteer Job Description of Board Treasurer: The Treasurer will have an active role, as well as oversight, of the organization’s financials. The Board Treasurer will not however be asked to act as bookkeeper or accountant. It is the position of the Treasurer to work with the Executive Director to draft annual budgets and to ensure strong, working systems in regards to the financial management of the organization. It is also the position of the Treasurer to stay up to date on the organization’s financial standing and to relay this information to the Board and to the Membership. It is the position of the Treasurer to review the fiscal year end financial reports, created by an accountant, prior to submission to CRA, etc. The expected commitment is a 3 year term with an estimated 1-3 hours of work biweekly. You must also participate in the monthly Board conference calls and lead the financial committee should the committee be deemed necessary/advantageous. Financial oversight and leadership is one responsibility of the Board with the Treasurer having a leading role. The Treasurer may be a community member, a member market organizer or a vendor.
Keltie Butler, Executive Director
office phone: 902.485.9330; email: FMNS@farmersmarketsnovascotia.ca
Find us online at www.farmersmarketsnovascotia.ca
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January 25th, 2018
Below are copies of the letters that are being mailed out to both the vendors of Schedule B foods and all of NS farmers’ markets by the NS Dept of Environment (home of Food Safety). Should any questions arise from the letters, your Public Health Officer (often referred to in our sector as Food Safety Inspectors) are fully briefed on the change and can answer questions directly. Below is a complete list of Public Health Officers by region and their contact information.
Reach Keltie at the Farmers’ Markets of NS Cooperative office with any broad questions regarding the change.
Kentville Phone: 902-679-6086
Bridgewater Phone: 902-543-4685
Yarmouth Phone: 902-742-8985
Bedford Phone: 902-424-7773
Truro Phone: 902-893-5880
Amherst Phone: 902-667-6205
New Glasgow Phone: 902-396-4194
Antigonish Phone: 902-863-7389
Port Hawkesbury Phone: 902-625-0791
Sydney Phone: 902-563-2100